Google Ads Marketing Agency
From Empty Dock to Fully Booked:
A Florida Fishing Charter Story
5 Star Reviews
How It Started
Four months into running Google Ads on their own, this Florida fishing charter had received 5 phone calls.
Five. In four months. For a business that lives and dies by the phone, that's not a slow start. That's a problem.
The captain knew fishing. He did not know Google Ads. So when he set the account up, he did what most people do: accepted the default settings, picked some broad keywords, and hoped for the best.
The problem is Google's default settings are designed to spend your budget fast, not to get you the right customers. Every "recommended" setting they accepted was quietly working against them.
The cost per lead was over $200. The phone was silent. And the money kept going out.
What Changed When
Jay Stepped In
The first thing Jay did was turn off everything that was wasting money.
The broad keywords were gone. The default settings that were inflating costs were gone. The campaign got rebuilt from scratch around one simple idea: only show the ads to people who are already looking to book a Florida fishing trip.
That meant targeting high intent search terms from people committed to getting on the water. It meant shifting budget toward users already in Florida because the data showed they book at twice the rate of out of state searchers. It meant tightening everything down until every dollar had a job.
Then something most agencies would never do happened. As the campaign got more efficient, the ad spend got cut. Not once. Three times.
The account started at $1,550 a month. After several months of optimization it dropped to $1,425. A few months after that it came down to $1,350. That's where it sits today. Less spend. Better results. That's what real optimization looks like.
What Happened to the Numbers
The cost per lead dropped by 85% once the right strategy was in place. Cost per lead is simply what you pay in ad spend every time someone contacts the business.
Generic fishing keywords were costing over $190 per lead. Location specific terms brought that down to around $30. That's the same budget working five times harder. Not because more was spent. Because the waste stopped.
From there the volume of real customer actions followed.
85% Drop in cost per lead after cutting broad keywords
300%+ Increase in direct phone calls over the first six months
250%+ Increase in lead form submissions over the same period
200%+ Increase in direction requests from people ready to find the boat
Three Years Later
This isn't a honeymoon period result. Jay has managed this account for over three years.
The phone rings consistently. The calendar stays full. And the client spends less on ads today than the day they started.
That combination, lower spend, lower cost per lead, and higher volume of real customer contacts, is what a well managed Google Ads account looks like when someone who knows what they're doing is running it.
What the Client Says
"Working with Jay on our Google Ads has been a breath of fresh air. We were stumbling around in the dark until Jay stepped in. But now we are very pleased with the results.
Got a question? He's right there.
Want to bat around a business idea? He's all ears. It's rare to find someone as accessible and down-to-earth as Jay in this business.
He gets 5 stars from us."
Want Results Like This for Your Charter Business?
Most charter owners who come to us are in the same spot this client was.
Spending money on Google Ads, not sure if it's working, and too busy running trips to figure out why.
If that sounds familiar, let's talk. No pressure, no long term contracts.
Just a straight conversation about whether Google Ads makes sense for your business and what it would take to make them work.
No Contracts or Hidden Fees
Why I Started Marshall365
I am Jay, and I run Marshall365 as a family-owned agency focused on results rather than spreadsheets and complicated dashboards.
I started this business because I saw too many owners in the trades and outdoor industries getting lost in the shuffle of big agencies.
You deserve a partner who knows your industry and treats your marketing budget like their own.
My goal is to handle the Google Ads so you can stay focused on the business.
We do not use any third-party or overseas vendors.
When you call, you talk directly with our family, and we focus on your growth together.
